Iceland Mag

7 Reykjavik

Iceland Mag

Food & Drink

A little taste of Paradise

By Sara McMahon

  • We all scream for ice-cream. Alexandra Rut Sólbjartsdóttir runs Paradís, a new ice cream parlour in down-town Reykjavík. Photo/Alexandra Rut

Paradís is the latest addition to downtown Reykjavík‘s ice cream parlour flora (which now counts four in total). Paradís is located on Njálsgata (where the street intersects with Frakkastígur) and the name means “paradise” (it’s also a play on the Icelandic word “ís” meaning ice cream). Owner Alexandra Rut Sólbjartsdóttir mastered the art of ice cream-making at the Gelato University in Bologna, Italy, and will serve you delicious, handmade gelato and sorbet.

Entering the pastel-coloured parlour is almost like stepping back in time. Old pictures decorate the colourful walls, and it has the appearance of a ‘50‘s milkshake bar. And locals have welcomed this little piece of paradise with open arms. The parlour has been packed from the day it opened its doors, and that despite the horrid weather we’ve seen this summer.

“Our aim is to make the world’s best ice cream, and our gelato and sorbet is made from scratch each morning,” Alexandra Rut explains.

“Chocolate and strawberry are the two most popular flavours. People are also fond of our Oreo and coconut ice cream. I try and offer different flavours daily, so that our customers always have something new and exciting to taste.”

Related content

Editor's Picks