Iceland Mag

5 Reykjavik

Iceland Mag


12,000 Dunkin Donuts sold in the first day

  • Doughnut craze The atmosphere in front of the new Dunkin Donuts location on Laugavegur street was filled with anticipation and excitement as up to 200 people stood in line to buy American-style pastries and coffee. A man in a doughnut suit added to the festive atmosphere. Photo/Pjetur Sigurðsson.

A long line had formed when the first Dunkin Donuts café in Reykjavík was opened at 9 am yesterday. According to eye witnesses the line of customers stretched up Laugavegur street all day as security guards regulated the number of people allowed inside at each time. Árni Pétur Jónsson, the CEO of Dunkin Donuts Iceland told local news site that there were as many as 200 to 220 people waiting in line at a time.

When the café closed at 10 pm the line still counted 70 people. Everyone in line got their chance to buy a doughnut. It took 30-40 minutes to serve these last customers.

Several thousand satisfied customers
Árni Pétur has yet to count the number of customers served during this first day, but estimates that several thousand people visited the café. “We hope that we will continue to get this kind of a reception. There is a lot of excitement, and we can feel that.” He adds that he hopes that this excitement will continue. “Everyone who came in today was really happy and satisfied with what they bought. We have yet to get one dissatisfied customer. He has at least not complained to us.”

Many Icelanders on social media are less pleased with this remarkable success of Dunkin Donuts. One commenter on notes that this only shows the sheep-like nature and intelligence of his fellow countrymen.

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